Companies who embark on innovating their business model typically want to make more money – both top and bottom line. Your team can come up with a plethora of ideas to grow your revenue in a fun, one hour session. Start with a small team that knows your business well and ask them each to guess the answers to these five questions:

1. How big is the size of the market we are able to serve with our current solution (number of potential accounts)?

2. For this market, what percent of purchasers are aware we exist as a solution to their needs?

3. Of those purchasers Looking at the Best Forex Indicators to Maximize Profits who are aware of us, what percent actually consider buying from us?

4. Of those purchasers who consider us, what % of accounts do we win?

5. What is the typical revenue we earn each year from a single customer?

Once the team has Invalid Page Fault When You Try To Run The Registration Wizard offered their individual answers, drive to a consensus value that is fairly accurate. You can use the marketing tool at the link below to see an example and to capture your team’s responses and calculate revenue:

Your revenue equation is

Revenue = Market Size x %Awareness x %Consideration x %Win Rate x Average (median) Annual Order Size

If you usually fog over Hiring a Moving Company? Factors to Consider when you see a mathematical equation, no worries. You determined the numbers for each of the variables to the right of = in your team exercise above. If multiplying NetMeeting Chat Displays Zero Users your responses comes up with a number that is wildly off from your actual revenue, then go find some better guessers :).

Now is where the fun begins. The key to your growth is in how you consider each of these variables.

Market Size: how satisfied are you with this number? If you think it should be bigger, can you change your solution to appeal to a broader PC DB: Structure Of The HLP Directory market than you currently serve? Can you identify a new market that Dell Support-Go Easy With Computer and Explore New Avenues needs what you offer? If so, put together a plan for how you will reach and serve them.

Awareness Rate: if this number is below 50%, you have some marketing to do. What can you do to let more people in your current market know you exist as an option?

Consideration Rate: this is where brand building can really pay off. Of purchasers that know your business, how can you get more trusting you enough to consider doing business with you? Word of mouth from existing customers can help tremendously with awareness and consideration Reading Kindle Books on Your IPad Has Never Been So Easy rate because of their built in endorsement.

Win Rate: who wins the competitive wrestling match most often? A won-lost debrief after each bid or proposal is a great way to identify ways to improve this. I recommend outsourcing or using a survey to get at MS08-037: Vulnerabilities In DNS Could Allow Spoofing real reasons for losing if possible. Your win rate is affected by the skills of your sales person, quality of your product, reputation of your service, flexibility to one up your competitors, to name a few. A tip for those smart enough to follow up on lost bids – I have had customers say they were so impressed Natural Remedies To Help Treat Yeast Infections with my follow up after losing that they put me back on their consideration list for next time, and I learned how I can do better, all at the same time.

Annual Order Size: how can you raise this number? Focus on more lucrative accounts? Drive faster repeat business?

If you have gotten into your brainstorming, you now have flipcharts full of ideas to consider. Pick the most promising and make it happen in 2011.

iCanPilot’s mission is to help you Work Smarter. iCanPilot helps your team perform like an expert with out additional preparation and classroom learning. Our software navigates your team through critical marketing work to achieve the Performance Is Unexpectedly Slow When You Use The FRx Dimension Wizard To Complete A Dimension Structure In Microsoft FRx 6.7 With Service Pack 7 best business results. Get free marketing tools at